What's Your why?

Why Do You Love Lake Michigan? - Support the Effort

Fresh Coast Guardians are caretakers protecting our rivers and Lake Michigan with a passion to live, work, and play on the rich bounties of the Fresh Coast. What do you do to help protect our waterways? What inspires you when it comes to water? Why do you love Lake Michigan and want to protect it? What's your WHY?

SHOW YOUR SUPPORT

Submit why you love Lake Michigan and ways you help protect it like installing a rain barrel or rain garden. Then include a photo and we will send you a free t-shirt! If you'd rather have a small yard sign we can send you that instead!

Fresh Coast Guardian T-shirt

yard sign

Get this FREE shirt (or sign)*

Send us a photo, tell us what water activity inspires you and get a FREE shirt or small yard sign!

^*Free shirts/signs are limited to residents of the MMSD service area.

First Name *

Last Name *

Email *

Shipping Address (USA only) *

City *

State *

Zip *

What's Your Why? *

Upload a picture - share an image of your beautiful rain garden, rain barrel, or your favorite lake photo! *

Drag 'n Drop your files here!

Accept conditions *

By checking this box, you grant MMSD and Fresh Coast Guardians permission to use your words in social media, on their websites, and in other promotional materials.

TO SHOW OUR APPRECIATION, WE'D LIKE TO SEND YOU (SELECT ONE ITEM):

SMALL T-SHIRT

MEDIUM T-SHIRT

LARGE T-SHIRT

XX-LARGE T-SHIRT

YARD SIGN

Meet other Fresh Coast Guardians

Chris G. from Milwaukee

We volunteer by adopting-a-highway and river clean-up. It feels great knowing the trash we gather won't clog the shoreline or reek havoc on the wildlife habitat. It makes moments like this icy sunset so worthwhile.
Zachary D. from Wauwatosa

We are connected to 20% of the Earth’s freshwater right here. The lakes are beautiful. Our community is responsible to mitigate lake pollutants to keep the lakes clean for future generations to enjoy.
Sara W. from Whitefish Bay

I protect our water because I'm an avid sailor and want to keep the lake fresh and clean for future generations of sailors to enjoy it.
Tia O. from Milwaukee

I love Lake Michigan and the Fresh Coast for the beauty, refreshing weather, wildlife, and peace it brings to this city that I love. The element of fresh water helps me feel connected to nature even while living in the city. I have a rain barrel that helps prevent run off and in the KK River near where I live. Our storm drains empty into the river and I want to see them cleaner for our local wildlife.

Help Protect our Local Waters

Sign Up for Water Drop Alerts

Sign Up for Water Drop Alerts

Get alerted when to use less water in your home during weather events to help prevent basement backups and sewer overflows.

Adopt a River Milwaukee

Adopt-A-River

Sign up to adopt a section of the Milwaukee, Menomonee and Kinnickinnic Rivers.

MMSD Home Hazardous Waste Collection

H ome Hazmat Collection

Make sure whatever comes out of our homes stays out of the water. Find out what items you can drop off at our three year-round drop-off sites or mobile sites.

Medicine Drop off Milwaukee

Milwaukee Medicine Collection

Drop off your unused meds and keep them out of our waterways.

Contact Us

260 West Seeboth Street
Milwaukee, WI 53204

(414) 225-2222

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